
A Precious Child
A Precious Child, Inc. is a 501(c)(3) nonprofit organization devoted to providing children in need with opportunities and resources to empower them to achieve their full potential. We envision a future where every child grows up to be a secure, self-reliant, contributing member of their community. A Precious Child serves children and their families in eight Colorado counties, including Adams, Arapahoe, Broomfield, Boulder, Denver, Douglas, Jefferson, and Weld.
Marketing | Design | Copywriting | Social Media | Email | Photography
Internal | External | Programs | Events | Campaigns
Design
Social Media
Before: Too much information. Static and graphic heavy with repetitive and tiring asks. Not engaging or fun.
After: Creating engaging content with meaningful photography. Showcasing the internal workings of A Precious Child – making call to actions fun and playful.
After: Incorporating the faces of those we serve and collaborate with, adding a more personal and direct appeal through brand awareness.
After: Quickly adapting to change, such as Instagram's portrait grid update.
23.8%+
Engagement Growth
2024 Compared to 2023
185.9%+
Post Link Click Growth
5.8%+
Engagement Rate per Impression
50% Open Rate
+13% in the previous 12 months
+ 13% than the industry average
3% Click Rate
+2% in the previous 12 months
+2% than the industry average
2024 Q4 Newsletter
-
15,133 Contacts
-
46.5%
-
1.6%
2025 Q1 Newsletter
-
15,470 Contacts
-
56.9%
-
.60%
Photography
Press